about me
I started out in engineering, which honestly explains a lot. I've always cared more about how things are built than how they're dressed up. So when I look at a brand, I'm not just seeing content. I'm clocking what feels forced, unclear, or slightly off.
Since then, I've worked across agencies and brands like Agoda, BigBasket, bbnow, Lakmé, Colgate, Lenovo and TRESemmé. Which taught me two things: how to make a brand work at scale, and how to stop it from looking like it was made by committee.
Let's Dock came from that exact frustration. Too many brands have the concept, the visuals, maybe even the content. And still no real point of view.
So now I help brands build the part that actually holds.
Not just content. The part underneath it too.
01
Brand Strategy
Positioning, voice, audience clarity, and the part that makes the brand make sense.
02
Brand Identity & Packaging
Visual systems, packaging direction, and design that feels thought through.
03
Social Media Management
Content direction, brand voice, founder-led presence, and a clearer way to show up.
04
Campaigns & Launches
Ideas, launches, and brand moments built to actually land.
05
Creative Direction
Shoot direction, moodboards, references, and keeping the brand visually in check.
06
Decks & Strategic Presentations
Rebranding decks, campaign decks, sales decks — basically making your thinking look as good as it sounds.
07
Meta Ads Strategy
Paid strategy, audience targeting, and ad creative direction — built to actually convert.
BigBasket · BBNow
Named a brand from scratch. Pitched 16 options, 'BBNOW' landed — then built its entire digital identity, influencer play, and launch content.
Tap to readAgoda
Took Agoda India from zero to 5,000 organic followers — conceptualised the strategy, directed 20 reels shot across Goa in two days.
Tap to readLenovo
Ran Lenovo India's daily content engine — 11–12 posts a day, CSR campaigns, Lenovo Tab launch, and a team of writers all pulling in one direction.
Tap to readTRESemmé
Directed high-fashion BTS content for TRESemmé at Lakme Fashion Week — live turnarounds, talent coordination, and zero room for error.
Tap to readLakmé
Led the Vit C and LUMI-AHA launches A to Z — moodboards, campaign copy, social content, A+ pages. Every word and visual direction, mine.
Tap to readColgate
Copywriter on the 360° 'subah subah mistake' campaign. Also led #BrushTwiceADay with an UrbanClap collab — from brief to live.
Tap to readGerman Bakery
Built their social from scratch — new cocktail menu, directed the shoot, ran a Christmas gifting campaign, and brought in the right influencers.
Tap to read
Seven Oral Care
Built the brand identity and communication strategy for Seven Oral Care — from positioning and tone of voice to launch content and social presence.
Tap to read
If your brand has been giving "we'll fix it later" for a little too long, get in touch, girl.
tell me what's not landing